Brandwerk Laser Works’ Chronicles:
Our Brand Backstory
All of us at Brandwerk Laser Works are on a mission of product development. Our goal is to have a repertoire of designs both unique to our company and available from only the Brandwerk brand. But everything has to start from a point, and so are we.
Our starting point might be commonly recognizable items at first, but we invite our subscribers to come along for the journey on our road to unique and amazing products. Updates will be published on our blog (launching soon) and the designs will be launched into the shop.
Join us as we grow from a start-up in a garage into what we are striving to be, a stand-out for unique laser cut designs and ideas.
A Closer Look Into
Our Brand Backstory
We, Johannes and Shaun, have been collaborating in life and business for more than a decade and a half. After some unfortunate turns of circumstance during the COVID-19 confusion, we were forced to sell our business / home of well over a decade to survive the financial crunch.
We are now focused on bringing beauty into lives throughout South Africa with our special brand of products. Our plan is to start and nurture a community of like-minded laser enthusiasts sharing brainwaves and beautiful ideas. This will follow along the path of our life mission of “Bringing Beauty into Lives, One Moment at a Time”.
Brand Backstory: Johannes in Focus
Passion Project
For more than half of the last decade, Johannes has been enthralled and excited with laser cut anything and everything. Delighted by the beauty created from such precise detail, he was researching laser cutting well before we ever bought our laser cutting machine.
With dedicated testing, we perfected settings and processes to create new and wonderful 3D items out of 2D materials. At times it seemed like something we would never get right, but our determination has paid off.
Product development has begun and our team are busy creating, adjusting and perfecting prototypes for production. Follow along with our passion project as we grow, navigate to the Subscribe section to add your email for updates as we go.
Brand Backstory: Shaun in Focus
Precision, Perfectionism and OCD
A graphic artist for almost 30 years, Shaun does most of the designing and modelling of product prototypes. Blessed with his own brand of OCD, he insists on precision measurements and rejects anything but perfection in his designs.
At Brandwerk, our team collaborates on every design and every member has their own unique and valuable input. As the designer, Shaun values all of the feedback provided and insists that it is absolutely necessary to the process and time involved.
I need to get it into the world with my words, otherwise it might just get lost in my head.
-Shaun, Brandwerk’s Lead Designer